Ian’s commercial career started in the telecommunications industry. In the late 80s he established Sinian Communications Ltd which provided IT and Telecommunications services to UK based multinational companies including UBS, Racal and Statoil. Following 25 years at the helm of Sinian he stepped down in order to pursue his passion for sailing.

In 2002 Ian was coaxed out of retirement by Bosch to run their UK telecom division, called Tenovis. Among other things, this work involved combining the large-scale telecoms and Data systems for Network Rail. In parallel to this Ian also became a Project Manager for the implementation of the UK Government’s Patient Power project.

He established Pathogen Reduction Solutions Ltd (PRS) with Rob McCullough and Nichola Craven in 2020 where he uses his extensive engineering and project management experience to develop PRS as a business.

Ian’s commercial career started in the telecommunications industry. In the late 80s he established Sinian Communications Ltd which provided IT and Telecommunications services to UK based multinational companies including UBS, Racal and Statoil. Following 25 years at the helm of Sinian he stepped down in order to pursue his passion for sailing.

In 2002 Ian was coaxed out of retirement by Bosch to run their UK telecom division, called Tenovis. Among other things, this work involved combining the large-scale telecoms and Data systems for Network Rail. In parallel to this Ian also became a Project Manager for the implementation of the UK Government’s Patient Power project.

In 2017 Healthier Lives Ltd was formed. A forerunner to PRS, it was set up by many of the current team including Ian and Dr Rob McCullough. Healthier Lives has developed a system for 365 day vertical farming using water cooled LED lights.

Julia has many years of experience at senior managerial level within various corporate entities and is well placed to run operations at PRS. She has held a number of key positions in large, well-known organisations over her career span, including: Imperial Group, Trust House Forte, and various divisions within the Granada Group managing everything from Hotel chains and Textile service companies to Motorway service areas with operational and commercial responsibly for high turnover, multi locational businesses employing hundreds of people.

Marriage led to a period of time in South America and time out with her young family, before returning to the UK and various entrepreneurial business opportunities.

In recent years Julia collaborated with Ian Sinclair and Nichola Craven on various projects which led to the launch of Pathogen Reductions Solutions in mid-2020.

Julia has many years of experience at senior managerial level within various corporate entities and is well placed to run operations at PRS. She has held a number of key positions in large, well-known organisations over her career span, including: Imperial Group, Trust House Forte, and various divisions within the Granada Group managing everything from Hotel chains and Textile service companies to Motorway service areas with operational and commercial responsibly for high turnover, multi locational businesses employing hundreds of people.

Marriage led to a period of time in South America and time out with her young family, before returning to the UK and various entrepreneurial business opportunities.

In recent years Julia helped found Healthier Lives Ltd with Ian Sinclair and Nichola Craven, which then led to the spin-off and launch of Pathogen Reductions Solutions in mid-2020.

Jeff is the Chairman of Pathogen Reduction Solutions.  He has been involved with high growth, industrial technology companies for the past 35 years as an owner/operator, investor, director, advisor and financier spanning sectors including energy, process controls, filtration and software.

Previously, he was the co-founder and President/CEO of Quest Integrity, a subsidiary of TEAM, Inc., and President of TEAM’s Product & Service Line Group, with responsibility for enterprise-wide product and service line standards and related technology R&D/applications; General Partner at Gryphon Investors leading their middle market-focused technology investments; General Partner at Deutsche Bank leading their west coast private equity effort; and Managing Director at Bankers Trust leading their global convertible/equity-linked capital markets group.  He began his career as an engineer at Rockwell International’s North American Aircraft.

Jeff holds a B.S. in Engineering/Operations Research from Southern Methodist University and an M.B.A. from the Amos Tuck School of Business at Dartmouth College.

Jeff is the Chairman of Pathogen Reduction Solutions.  He has been involved with high growth, industrial technology companies for the past 35 years as an owner/operator, investor, director, advisor and financier spanning sectors including energy, process controls, filtration and software.

Previously, he was the co-founder and President/CEO of Quest Integrity, a subsidiary of TEAM, Inc., and President of TEAM’s Product & Service Line Group, with responsibility for enterprise-wide product and service line standards and related technology R&D/applications; General Partner at Gryphon Investors leading their middle market-focused technology investments; General Partner at Deutsche Bank leading their west coast private equity effort; and Managing Director at Bankers Trust leading their global convertible/equity-linked capital markets group.  He began his career as an engineer at Rockwell International’s North American Aircraft.

Jeff holds a B.S. in Engineering/Operations Research from Southern Methodist University and an M.B.A. from the Amos Tuck School of Business at Dartmouth College.

Simon oversees Business Development at PRS. In this wide-ranging role he is responsible for sales & marketing, building strategic partnerships as well as the development of the brand and its identity.

Over a 40-year career he spent 17 years in the UK equity market before moving to Indonesia in 1998 for a fresh challenge. During his 15 years in Jakarta Simon worked for a leading IFA before setting up an Employee Benefits consultancy. In 2008 he established Haven Associates, a business consultancy operating primarily in sales and marketing for investment and insurance products.

Returning to the UK in 2013 Simon setup the UK arm of Haven Associates providing Business Consultancy services, both in the UK and Asia, particularly to the property, insurance and leisure sectors. He has also been involved with a number of UK start-up businesses, where his broad ranging skill sets are particularly valuable.

Simon oversees Business Development at PRS. In this wide-ranging role he is responsible for sales & marketing, building strategic partnerships as well as the development of the brand and its identity.

Over a 40-year career he spent 17 years in the UK equity market before moving to Indonesia in 1998 for a fresh challenge. During his 15 years in Jakarta Simon worked for a leading IFA before setting up an Employee Benefits consultancy. In 2008 he established Haven Associates, a business consultancy operating primarily in sales and marketing for investment and insurance products.

Returning to the UK in 2013 Simon setup the UK arm of Haven Associates providing Business Consultancy services, both in the UK and Asia, particularly to the property, insurance and leisure sectors. He has also been involved with a number of UK start-up businesses, where his broad ranging skill sets are particularly valuable.

John brings extensive financial acumen to his role as CFO. His experience and competency go way beyond core accountancy skills, having over 40 years of experience in new product development, niche market creation, planning and delivery. For 30 of those years John was also designing and integrating innovative financial solutions for investment banks. 

To date he has played a key role in founding, funding, developing, and selling many companies, often returning substantial profits for fellow investors. Examples include The Dodge Group Ltd, sold in 1998 after 5 years trading, on a multiple of circa £10 million annual revenue, and OST Business Rules Ltd sold for £20 million after a development period of just 4 years. 

John, a highly talented finance professional, is ideally suited to oversee the development of PRS, coordinating funding rounds, advising the main board, and reporting back to shareholders. 

John brings extensive financial acumen to his role as CFO. His experience and competency go way beyond core accountancy skills, having over 40 years of experience in new product development, niche market creation, planning and delivery. For 30 of those years John was also designing and integrating innovative financial solutions for investment banks. 

To date he has played a key role in founding, funding, developing, and selling many companies, often returning substantial profits for fellow investors. Examples include The Dodge Group Ltd, sold in 1998 after 5 years trading, on a multiple of circa £10 million annual revenue, and OST Business Rules Ltd sold for £20 million after a development period of just 4 years. 

John, a highly talented finance professional, is ideally suited to oversee the development of PRS, coordinating funding rounds, advising the main board, and reporting back to shareholders. 

Dr McCullough received undergraduate degrees in Physics and Mechanical Engineering from Occidental College and Columbia University.  He earned his MS and PhD in from Stanford University’s High Temperature Gas Dynamics Laboratory, a part of the graduate school of Mechanical Engineering.

His professional work has concentrated in the areas of radiation transport, heat transfer, fluid dynamics and plasma physics.  He has directed research and development of systems using these technologies for various agencies of the government and commercial enterprises.

Rob founded BioPhotonic Systems, LLC in 2017 to investigate the interaction of photons with biological systems. He serves as Chief Science Officer for Pathogen Reduction Solutions Ltd where this skill set is applied to developing solutions using UVC to the inactivation of pathogens.

Dr McCullough received undergraduate degrees in Physics and Mechanical Engineering from Occidental College and Columbia University.  He earned his MS and PhD in from Stanford University’s High Temperature Gas Dynamics Laboratory, a part of the graduate school of Mechanical Engineering.

His professional work has concentrated in the areas of radiation transport, heat transfer, fluid dynamics and plasma physics.  He has directed research and development of systems using these technologies for various agencies of the government and commercial enterprises.

Rob founded BioPhotonic Systems, LLC in 2017 to investigate the interaction of photons with biological systems. He serves as Chief Science Officer for Pathogen Reduction Solutions Ltd where this skill set is applied to developing solutions using UVC to the inactivation of pathogens.

Toby is a partner at global law firm, DWF, where he specialises in real estate development and investment. Toby has over 25 years’ experience acting for a wide range of real estate clients across all asset classes but is particularly well known for his work in the retail, mixed use and industrial and logistics sectors.

Toby has considerable managerial and leadership experience. He spent more than 10 years as DWF’s Global Head of Real Estate, leading the Group to and during the firm’s listing on the London Stock Exchange and then its acquisition by a leading European private equity firm.

Prior to his time at DWF, he was a partner at Gowling WLG (formerly Wragge & Co).

Toby is a graduate in law of St John’s College, Cambridge.

External Appointments: Toby is a trustee of the HELP (Helicopter Emergency Landing Pads) Appeal.

Toby Askin is a distinguished legal professional and real estate expert with over 20 years of experience in property development, investment, and strategic asset management. Currently a Senior Partner at DWF, Toby previously served as the Global Head of Real Estate from 2014 to 2024, where he led international teams and advised high-profile developers, landlords, and private equity investors. His deep sector expertise spans retail, industrial, distribution, and large-scale urban regeneration schemes.

As an advisor to PRS, Toby brings a unique intersection of legal acumen and real estate strategy. His extensive experience navigating complex public sector arrangements and strategic regeneration projects makes him an invaluable asset for PRS as they deploy UVC air purification technology across commercial buildings and social housing. Toby’s proactive, hands-on approach and understanding of building management complexities allow him to bridge the gap between innovative PropTech and institutional real estate operations.

Beyond his legal practice, Toby is a dedicated board member, currently serving on the Board of Trustees for the HELP Appeal. He holds a Master of Arts in Law from St. John’s College, Cambridge.

Alice is a non-practising solicitor and advises the Board on commercial, corporate governance and other strategic matters.

Alice has over 25 years’ experience advising banks, financial institutions and multi-national corporates on a wide range of banking and financing work including general banking, acquisition and leveraged finance and real estate finance matters. Prior to joining PRS, Alice was a partner at global law firms, Pinsent Masons and DWF, and also Counsel at Faegre Drinker Biddle & Reath (formerly Faegre Baker Daniels).

Alice is a graduate in law of Selwyn College, Cambridge.

Alice Broadfield is an accomplished legal professional who brings a high level of strategic and legal expertise to her advisory role at PRS. Known for her data-driven approach, Alice’s advisory focus is on scalable implementation.

Unique top level global real estate experience in the investor, developer and occupier advisory role across Europe. 

Previously an equity partner at Cushman & Wakefield helping to build the European network, and then head of direct and in-direct real estate at The Government of Singapore Investment Corporation, one of the world’s largest sovereign wealth funds. 

He advises occupiers, developers and investors with a focus on the crucial increasing importance of ESG, sustainability, reducing the carbon footprints, and through PRS introducing cleaner, safer air into the built environment with the added advantage of potentially reduced energy usage and bills. 

Jon has worked with PRS for two years, helping to build up the extensive top level client base alongside enhancing the industry’s understanding on health and efficiency.

Unique top level global real estate experience in the investor, developer and occupier advisory role across Europe.

Previously an equity partner at Cushman & Wakefield helping to build the European network, and then head of direct and in-direct real estate at The Government of Singapore Investment Corporation, one of the world’s largest sovereign wealth funds.

He advises occupiers, developers and investors with a focus on the crucial increasing importance of ESG, sustainability, reducing the carbon footprints, and through PRS introducing cleaner, safer air into the built environment with the added advantage of potentially reduced energy usage and bills.

Jon has worked with PRS for two years, helping to build up the extensive top level client base alongside enhancing the industry’s understanding on health and efficiency.

Having been with IWBI since 2016, Ann Marie is responsible for implementing new directives for research, growth, recruitment and education in addition to advising on all applications for WELL Certification.

Ann Marie has helped drive the strategic adoption of WELL into the UK, Ireland, continental Europe and the Middle East with support from BRE, Green Building Councils and other local market partners.

With over two decades of global project experience, Ann Marie boasts a strong technical background in sustainability consulting, having worked for 11 years with architectural consultants Arup Associates. Previously, Ann Marie led her own sustainability consulting business in New York.

Among the first cohort of WELL APs, she now also provides education and support to industry as a WELL Faculty member.

She earned her bachelor’s degree in architecture from the New York Institute of Technology and received Chartered Environmentalist status in 2012. She is also a Fellow of the Royal Society of the Arts, member of the Sustainability Futures Group at the RIBA and a member of the Institute of Environmental Management and Assessment. 

Having been with IWBI since 2016, Ann Marie is responsible for implementing new directives for research, growth, recruitment and education in addition to advising on all applications for WELL Certification.

Ann Marie has helped drive the strategic adoption of WELL into the UK, Ireland, continental Europe and the Middle East with support from BRE, Green Building Councils and other local market partners.

With over two decades of global project experience, Ann Marie boasts a strong technical background in sustainability consulting, having worked for 11 years with architectural consultants Arup Associates. Previously, Ann Marie led her own sustainability consulting business in New York.

Among the first cohort of WELL APs, she now also provides education and support to industry as a WELL Faculty member.

She earned her bachelor’s degree in architecture from the New York Institute of Technology and received Chartered Environmentalist status in 2012. She is also a Fellow of the Royal Society of the Arts, member of the Sustainability Futures Group at the RIBA and a member of the Institute of Environmental Management and Assessment.